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PROJECT KATRAN

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Women are the soul of our houses who always shine brightly in the homes. Despite devoting their life to homes and families, many of them fail to make a mark for themselves in the society as their job of home maker goes unnoticed and are unable to carve an identity for their own selves. Our maiden project, Project Katran, is an attempt to help women from the lower stratum of the society to break free from the shackles of patriarchy and social discrimination which is still rampant in many parts of India.

During the search of our project, we came across a community of these educated and extremely talented women proficient in the art of stitching and sewing. These women, though having limited financial resources, understand the who’s-and-how of the world. Still, they are just the bread makers, not the bread earners. Being a victim of social discrimination, they had to give up their dream of becoming independent and had to depend upon their male counterparts.

India is a country of colors and creativity, which became the integral component of our project. We wish to restore the scale of equality back to balance by empowering these women through training and development. After rigorous market study, we finalized products like tote bags, sling bags, different kinds of pouches, festive lamps, dream catchers and doll key chains.

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Project idea

Initiated in October 2014, the idea behind Project Katran is to professionalize our women entrepreneurs in the skill of stitching and market the items made by them from up cycled or excess cloth from the assembly lines.

The project began by raising funds in order to setup the centers, purchase equipment's and pay the trainer fee. Once we had raised a decent amount of money, we established our first center at Mansarovar Park and with constant efforts we reached the stage to establish two centers. Then, we arranged for the raw materials from cloth manufacturing partners like Fab India and Rudh Clothing and helped in training and development of these women entrepreneurs.

In the initial few months of our project, sales were routed through stalls at school and college fests. Some sales were also carried out via our online portal, through our Facebook and Instagram handle and our website. To ensure a proper sales model, Project Katran later shifted from a B2C to B2B business model.

Social Impact

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

Our model is breaking the stereotype in the society by changing the notion of only men being the bread winners for the family. By contributing to household income, these women earned the respect of their families, could contribute to financial decisions and took a significant step towards equality. Under Project Katran, 90 women turned into strong and confident individuals and learnt a skill that will help them throughout their lives.

Economical Impact

The project runs on the concept of reuse of discarded material and hence the input cost is minimal. Through our tireless efforts and the devotion of these budding entrepreneurs, the monthly income of the beneficiaries increased by Rs 2725. Project Katran has helped in creating 26 job opportunities. The endeavor was also featured in the Walmart Women Empowerment Competition 2015-16, bagging a huge grant for setting up the processing units.

Project Impacts

Environmental Impact

The project reuses clothes and various discarded wires for the production of products. Using the 3 R’s of waste management, we have used 190 kg of clothes, which would have been ended up in landfills, hence reducing carbon footprint and saving up to 11,40,000 litres of water.

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